Top 5 Virtual Pet Apps in the UK: Q1 2025 Performance Overview

In the first quarter of 2025, the virtual pet app category in the United Kingdom demonstrated diverse performance trends across the top five applications, according to data from Sensor Tower.

Pokémon Sleep from The Pokemon Company saw its weekly revenue fluctuate, beginning at around $21K and ending the quarter at $22.6K. Weekly downloads showed a significant upward trend, starting at 1.1K and rising to 5.2K by the end of March. The app maintained a stable user base, with active users peaking at 48.7K in early March.

My Cat – Virtual Pet Games by APPSYOULOVE LTD experienced a steady weekly revenue flow, hovering around $3.5K by the end of the quarter. Downloads peaked at 9.9K in early February but eventually settled at 3.3K in late March. The active user count mirrored this trend, starting at 6.4K and decreasing to 4K.

For Baby care game & Dress up by Pazu Games Ltd, weekly revenue remained relatively consistent, averaging around $1.8K. Downloads saw a downward trend from 1.7K to 640 by the quarter's end, while weekly active users slightly decreased from 7.9K to 6.3K.

In Pet Doctor Care games for kids, also from Pazu Games Ltd, weekly revenue showed a moderate increase, ending at $1.8K. Downloads decreased from 1.5K to 512, with active users declining from 7.1K to 5.4K over the quarter.

Finally, Pengu – Raise Virtual AI Pets by SLAY GmbH recorded a noticeable drop in weekly revenue, starting at $2K and falling to $1.2K. Downloads also decreased significantly from 13.3K to 3.9K, while active users saw a peak of 110K mid-quarter before settling at 97.1K.

For more detailed insights and data, visit Sensor Tower.